For the first time in the world a TV campaign with approx 6 million views will expose the Séralini 2012 research to the mass public in an election in Western Australia; ie. the Séralini study links GMO to cancer, liver and kidney damage.
We hope this is the first of many TV advertisements to show the public the safety and health issues of GMOs
The Safe Food Foundation has placed TV commercials on Western Australian TV (Channel 7) to balance the debate on GM food in the WA state election 9 March 2013.
1.8 million people will see our TV ads 2.92 times in WA; approx 6 million views.